Authentic Future Product Concepts
IDSA National Conference
Wardman Park Marriott, Washington, DC
Osman Ozcanli Technology Envisioner of Inventables presented how Inventables creates authentic future product concepts inspired by provocative technologies. This hands-on, engaging presentation will explain this concept of mental integration triggered by observing unexpected properties. The psychology of designing something is fascinating. When designers observe things that have unexpected properties they are presented with the opportunity to learn something new as well as make new mental connections. Learning about something unexpected helps designers change their perspective on the world. It will help them to explore possibilities that they did not know existed before.