Inventables included in new book “The Design of Things to Come”
3/14/2006 – Chicago, IL
Inventables, LLC, a Chicago company that researches inspiring technology and ideas for major corporations such as Nike, Motorola, General Motors and P&G has been included in a new book published by Wharton School Publishing called The Design of Things to Come.
Written by professors Craig M. Vogel, Jonathan Cagan, Peter Boatwright the book takes an integrated approach to product development research combining new academic findings with meaningful corporate application. The book focuses on the early stages of product and service development.
“Inventables is honored to be recognized by being included in this book,” said Zach Kaplan President Inventables.
The book, like Inventables, takes perspectives from the worlds of engineering, design, and marketing. It is the convergence and collaboration of these three disciplines that is improving the way new products are developed.
About Inventables:
Inventables helps new product developers innovate. It publishes a quarterly advanced-materials portfolio, called DesignAid, that covers provocative materials and technologies like liquid metal, gel magnets, and intelligent rope plus their possible applications. Actual samples of every item come packaged with the magazine to help spark creative new product ideas. Corporate design teams look to DesignAid to learn about new materials, manufacturing processes, and electrical mechanical components that will spur ideas for new products. A few customers include Herman Miller (Nasdaq: MLHR), Hewlett-Packard (NYSE: HPQ), BMW (BMWG.DE), NIKE (NYSE: NKE), Procter & Gamble (NYSE: PG), and Black & Decker (NYSE: BDK). To learn more visit www.inventables.com
Contact:
Zach Kaplan
Phone: 312-274-9941