Brad Resse of Kids II wins Inventables
12/1/2004 – Chicago, IL
Inventables awarded Brad Resse of Kids II with the latest issue of DesignAid, an interactive hands on collection of 20 provocative materials and technologies, for winning their “Creative Idea Challenge.”
Inventables’ “Creative Idea Challenge” ran throughout the length of IDSA’s 2004 national conference. It allowed attendees to compete for the latest issue of Design Aid by brainstorming the most creative use of rebound elastomeric netting, a thin netting material strongly resistant to rips and tears due to its elasticity, for a consumer product.
The IDSA National Conference is the largest of its kind in the US, drawing between 600 and 800 design professionals from all areas of the industry and from all around the US, Europe and Asia. The 2004 conference took place at the Pasadena Civic Auditorium & Conference Center October 27-30.
At the end of the conference, Inventables announced the winner as Brad Resse. His creative innovation for the material was to use it in a travel case. When open, the stretched mesh would open up to make a rack to easily place and take travel items like toothpaste, toothbrushes, shampoo, etc. When closed, the mesh should compact all items into a small space for travel, while keeping everything oriented in the same position to save space and prevent mess.
About Inventables:
Inventables helps new product developers innovate. It publishes a quarterly advanced-materials portfolio, called DesignAid, that covers provocative materials and technologies like liquid metal, gel magnets, and intelligent rope plus their possible applications. Actual samples of every item come packaged with the magazine to help spark creative new product ideas. Corporate design teams look to DesignAid to learn about new materials, manufacturing processes, and electrical mechanical components that will spur ideas for new products. A few customers include Herman Miller (Nasdaq: MLHR), Hewlett-Packard (NYSE: HPQ), BMW (BMWG.DE), NIKE (NYSE: NKE), Procter & Gamble (NYSE: PG), and Black & Decker (NYSE: BDK). To learn more visit www.inventables.com
Contact:
Zach Kaplan
Phone: 312-274-9941
Email: zkaplan@inventables.com